http://rubymark.com The Top Mark in Superior Online Presences Fri, 21 Nov 2008 09:21:55 +0000 http://backend.userland.com/rss092 en http://rubymark.com/2007/06/06/the-perfect-logo/ Here was a great discussion that I read on the OKDork.com blog. It is about starting locally versus national. This has direct relevance to the iRent2u launch. There is one point I want to make in response to the views below. There are comments pointing to the fact that many of ... http://rubymark.com/2007/06/06/every-major-web-company-started%e2%80%a6-local/ Of course, we don't have the pull that Guy has, but still... How I built a Web 2.0, User-Generated Content, Citizen Journalism, Long-Tail, Social Media Site for $12,107.09 June 03, 2007 By the Numbers: How I built a Web 2.0, User-Generated Content, Citizen Journalism, Long-Tail, Social Media Site for $12,107.09Because of Truemors, I’ve ... http://rubymark.com/2007/06/06/truemors-proof-you-dont-need-tons-of-money/ Just read a very interesting article about niche marketing, where they say that you can market niche and still reap mass market profits, even more. This is very relevant because iRent2u is about to launch and we are constantly looking at how to do this launch. Everything I read tells ... http://rubymark.com/2007/06/03/niche-marketing-more-from-less/ I just read a very interesting article by Fred Wilson, the prominent VC from New York and Union Square Ventures. He has some interesting things to say about the future of the music industry in regards to their revenue model. He basically says that they must go to a free ... http://rubymark.com/2007/06/03/everything-free/ Here is a great note from Pamela Slim in her Escape From Cubicle Nation blog. It focuses on the need to monitor your competition, but not to use it as a way to create your own strategy. Instead of constantly trying to beat your competition through imitation and monitoring them, ... http://rubymark.com/2007/06/02/obsession-with-the-competition-is-a-luxu/ This is an interesting article about choosing your perspective correctly when you begin your marketing campaign. This is totally relevent to us as we try and figure out how we are going to market iRent2u.com. Are we marketing to the few, or the most. According to this article it would ... http://rubymark.com/2007/06/01/there-are-four-kinds-of-marketing-situat/ Just a quick reminder of the reality behind starting a company. You need to be dedicated to stick with it for more than a short while, and you have to know it will be difficult. You will lose people, you will experience doubt and risk, and you will endure hardship. ... http://rubymark.com/2007/05/31/seth-godin-has-become-one-of-today%e2%80%99s-mos/ I have to say that I have seen A LOT of hype about facebook recently. I haven’t seen this much hype about any change in a long time, with people relating it to a “tectonic shift” in the internet. They are saying this is actually changing the entire face of ... http://rubymark.com/2007/05/31/i-have-to-say-that-i-have-seen-a-lot-of/ I just read a very interesting mini-case study on the startup-review.com blog. It talks about how Elance became a success, even though their original product was released before the market was truly read for it. I see a very strong connection between their circumstances and my soon-to-launch website www.iRent2u.com. Elance wanted ... http://rubymark.com/2007/05/30/irent2u-the-long-way-home/